A fun side-project turned big project. I was asked by a group of friends to create the visual identity for their design exhibition that took place during Dutch Design Week 2010. Being that the title of the exhibition was SUPER ORGANISM, I decided to use the ant as inspiration to both create as well as disintegrate the forms which made the final letter-type. Yes those ants are all placed one by one individually and yes it did take a heck of a lot of time. Time well spent!
A detail.
The logo.
Exhibition poster with list of exhibitors.
The exhibition flyer.